Vans X NFL

Vans X NFL is a collection of images which take the NFL team colour schemes to create a shoe design. Primarily made for Instagram, the content fits plenty of different digital mediums online.

Each team has three different designs — home, away and alternative — much like the NFL team jersey options. This totals 96 designs across the 32 teams, making the content ideal for a month of daily posts.

The collection also includes two videos suitable for Instagram and Facebook stories, flashing a sneak preview of that day's shoe design to pull story viewers to the page. Both videos carry a lot of white space, giving the content user room to add tags, stickers and other information.

The work is also available as a digital booklet, with an introduction spread for context and a spread for every team: the left page carrying the home colour scheme, the right page the away and alternative schemes, each with a unique line pattern for the team's major colours.